At the last Vitality Network Symposium, Workforce Partner at PwC, Prof. Dr. Bas Starink, took us through the business case of wellbeing in the workplace.
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🌍 The context: why wellbeing is more urgent now than ever
Organizations are under pressure from labor market tightness, aging population and economic uncertainty.
There are now more job openings than unemployed, and more than half of CEOs worries about skills shortages and talent retention.
At the same time, the absenteeism - one in five workers cite work (especially work pressure) as a cause of absenteeism.
So healthy, engaged employees are no longer "nice to have," but crucial for continuity.
💡 The core message: wellbeing is a business case, not an afterthought
PwC emphasizes that investing in people contributes directly to business results:
- 69% more likely to achieve "high performance" among satisfied employees
- 60% more likely that people will stay with the organization
- 89% more likely to meet innovation goals
- To 12.6% more yield At companies that actively invest in employee experience
Examination of the University of Oxford additionally shows a strong link between organizational wellness and financial performance.
🧭 The challenge: from 'human case' to 'business case'
Although the importance of wellbeing is widely recognized, HR often struggles with the demonstrate financial returns.
The key lies in:
- Clear strategic targets formulate
- Collecting data On absenteeism, turnover and productivity
- Linking wellbeing to measurable KPIs and business goals
📊 The call: put wellbeing on the executive agenda
Starink concludes with 10 concrete questions to strategically embed wellbeing - from "How does wellbeing contribute to our growth goals?" to "What is the cost of doing nothing?".